Simplify customs, deliver faster, and grow your business in the world’s largest eCommerce market.
Our new US fulfilment solution makes expanding into the United States simple.
You can ship directly from the US, streamline tax handling, speed up delivery, clear customs before the sale, and compete on a level playing field with local retailers.
Based in Dallas, Texas, it complements our fulfilment network in the UK, Spain, and the Netherlands, giving international brands the infrastructure to deliver faster, serve customers better, and grow confidently in one of the world’s most competitive markets.
The US operation will run in the same way as our UK operation, using the same processes, system, standards, and performance expectations. This ensures consistency, reliability, and a seamless extension of our existing logistics framework as we scale into the U.S. market.
The solution is ideal for businesses based outside the US that currently fulfil and ship a significant number of orders to the US, or for non-US businesses interested in US expansion.
⇒ Hold inventory in the United States
⇒ Fulfil customer orders domestically
⇒ Ship nationwide across the US
⇒ Use a third-party fulfilment partner in Texas
⇒ Faster delivery to US customers (typically 2–5 days instead of 7-14 days)
⇒ Lower domestic shipping costs vs cross-border
⇒ Removes DDP complexity and duty friction
⇒ Therefore, landing costs are more predictable
⇒ No customs delays and smoother returns
⇒ Marketplace expansion unlocked
picking accuracy rate
warehouses in the UK, Netherlands , Spain and US
sales channel integrations
Grow your business globally
With fulfilment centres across the US, UK, Spain and the Netherlands, Huboo is ideally positioned to support your global expansion. Our strategically located warehouses enable faster, cost-effective shipping, helping you reach customers worldwide with ease.
Seamless integration
We integrate with every major sales channel so you can be wherever your customers are and monitor sales from one single dashboard.
1. Contact our team.
If you’re a Huboo customer, contact us at [email protected]
If you’re not a customer, click hereto contact our Sales team.
2. Agree to pricing and sign up
3. Apply for an EIN number and a state tax number
4. US onboarding setup
i.e., account, dashboard and listings configuration.
5. Ship and book stock
Import and ship your stock to the Texas warehouse.
Now it’s time to sell and grow your brand. We’ll take care of your US fulfilment!
In 2025, the US government has removed the de minimis exemption that previously allowed most shipments under $800 to enter duty-free.
This means all goods imported into the US are now subject to duties, taxes, and customs clearance fees, regardless of value.
This has increased costs and customs requirements for shipments from around the world.
But Huboo has the right solutions to support your US expansion.
For brands testing the market, Huboo also offers cross-border solutions, shipping from the UK, Spain, or Netherlands directly to US customers.
This flexible approach allows you to validate demand, refine strategy, and grow at your own pace.
Pricing will depend on a few factors such as:
• your order volume
• shipping destinations
• storage requirements
• product type
Because of this, our U.S. Expansion team prepares tailored rate cards based on your expected volumes.
If you’re a Huboo customer, contact us at [email protected] to get a quote.
If you’re not a customer, click here to contact our Sales team.
The process is actually quite straightforward.
Most clients only need two things before sending inventory:
• a U.S. EIN number
• a Texas State Tax permit
The EIN application usually takes 1–2 hours, while the Texas registration typically takes 4–5 weeks.
Many clients work with a tax advisor to handle this quickly, and we can introduce partners who help with the process (Taxually).
Clients are able to progress in shipping their stock to the warehouse whilst the tax number registration is in progress. However they should ensure that they have this once the stock lands.
Most clients are operational in around 4–6 weeks.
The timeline mainly depends on completing the tax registrations.
Once those are ready, onboarding and sending inventory to the warehouse can be completed quickly.
No. You can store inventory and fulfil orders in the United States without creating a U.S. company.
However, you will typically need:
• a U.S. EIN number
• a Texas State Tax Permit
An EIN (Employer Identification Number) is a tax identification number issued by the Internal Revenue Service in the United States.
It is required to:
• register for state tax
• store inventory in Texas
• complete the fulfilment onboarding process.
Applying usually takes 1–2 hours.
We can introduce clients to partners who provide this service.
Not automatically. You must register for Texas sales tax because your inventory will be stored there.
Registration in other states is only required if your sales volume reaches certain thresholds.
This is called economic nexus.
Pricing will depend on a few factors such as:
• your order volume
• shipping destinations
• storage requirements
• product type
Because of this, our U.S. Expansion team prepares tailored rate cards based on your expected volumes.
If you’re a Huboo customer, contact us at [email protected] to get a quote.
If you’re not a customer, click here to contact our Sales team.
Not automatically.
You must register for Texas sales tax because your inventory will be stored there.
Registration in other states is only required if your sales volume reaches certain thresholds.
This is called economic nexus.
The typical timeline is:
• EIN application → 1–2 hours
• Texas State Tax registration → 4–5 weeks
• Warehouse onboarding → a few days once documentation is ready
Most clients are fully operational in 4–6 weeks.
The U.S. fulfilment centre is located in Fort Worth, Texas.
Texas provides a central shipping location that allows efficient delivery across the United States.
Orders ship domestically using USPS services.
Typical delivery times are:
• nearby states → 2 days
• Midwest / East Coast → 3–4 days
• West Coast → 4–5 days
These reach times are based on USPS’s ground advantage service- effectively their standard service. However they are able to provide priority shipping also.
Yes. Clients can manage:
• orders
• inventory
• shipments
from the same Huboo dashboard used for other territories.
Not necessarily. You have two options:
Option 1: use your existing Huboo account
Option 2: create a separate account billed in USD
Some clients prefer USD billing for easier financial reconciliation.
Yes. Inventory is imported using:
• commercial invoices
• HS codes
• an Importer of Record (IOR)
You will act as the Importer of Record or appoint a third party.
We can introduce clients to partners who provide this service.
Some products are regulated or restricted in the United States.
Clients must ensure their products comply with U.S. regulations before shipping inventory.
Examples include:
• supplements (certain ingredient based)
• CBD products
• vape products
• certain chemicals
• firearm accessories
Restrictions can also vary by state.
Yes.
The facility is FDA approved, meaning certain regulated products can be stored and fulfilled.
However, additional documentation or approvals may be required during onboarding.
Possibly. Dangerous goods may require:
• safety documentation
• specific packaging
• operational approval before onboarding.
Clients should raise this with the team during setup.
No. Due to U.S. federal regulations, alcohol products cannot be fulfilled through the warehouse.
Returns are processed in the Texas warehouse.
Products can be:
• inspected
• restocked
• disposed
Return rules are defined during onboarding.
